Aligning brands with data-driven and AI-enabled strategic systems
Nima Rasoulzadeh (نیما رسول زاده) is a strategy consultant specializing in brand, media, and sponsorship. His professional focus lies at the intersection of decision design, attention economics, and aligning narrative, data, and commercial logic within media-driven and brand-led projects.
With more than two decades of experience across media, content, digital marketing, and strategic decision-making, his career has evolved from hands-on work in editorial and content environments toward more analytical and strategic roles in brand strategy, media economics, and sponsorship valuation.
Throughout this journey, Nima Rasoulzadeh has collaborated with media organizations, digital platforms, and brands within the broader digital ecosystem. His experience includes professional work with Digikala, collaboration with Asr-e Ertebatat Weekly (a specialized media and technology publication), and participation in digital real-estate–related projects through RoomVU. Rather than relying on titles or formal role listings, these experiences form the foundation of a decision-oriented, analytical, and interdisciplinary perspective shaped by practice, iteration, and critical reflection.
His professional approach is grounded in the belief that many failures in branding, media, and sponsorship do not stem from a lack of ideas or data, but from the absence of decision design — the structured space where intuition, narrative, and numbers must coexist within a defensible framework.
Nima Rasoulzadeh’s work primarily focuses on:
Aligning brands with data-driven and AI-enabled strategic systems
SEO and ORM as decision-making infrastructure, not short-term tactics
Content and media effectiveness analysis
Media valuation and ROI modeling
Sponsorship, brand integration, and attention economics
Narrative and brand strategy
Strategic decision design for brands and media
The core of Nima Rasoulzadeh’s work is not tactical execution, but the design of sustainable decision-making systems for long-term growth.
In this perspective, narrative is not a decorative layer — it is the engine of attention and choice.
Data is not merely numerical output — it is a mechanism for disciplining intuition and reducing decision risk.
He approaches sponsorship not as the purchase of visibility, but as a structured transaction of attention within an economic and narrative context, where brands, media, and audiences must simultaneously create meaning and value.
Nimanifest is a personal analytical platform dedicated to documenting, developing, and publishing this professional perspective.
It is neither an online résumé nor a promotional platform. Instead, it serves as a space for long-form analysis, reflection, and the articulation of strategic positions related to brand, media, and decision design.
To explore narrative-driven reflections on professional experience, you can follow the analytical essays published on the blog.
For clarity around professional identity and scope of work, a dedicated FAQ section is available.
